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| Ability |
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Context |
| Leadership of a profitable business. |
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Herb Kelleher is the CEO of Southwest Airlines in the USA. From the early days when Kelleher and his colleagues fought to get the airline off the ground there has evolved a corporate culture that has supported a consistently profitable airline. |
| External Behaviour |
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Emotions (Sustained) |
Practice future scenario planning.
Move fast.
Find humour in tense moments.
Think funny.
Celebrate everything.
Respond to feedback.
Take the competition seriously but not yourself.
Publish employee newsletter with stories and information.
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Fun, empathy, creativity, motivation, love, supportive, flamboyant, outrageous and playful.
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Emotions (Transitory) |
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Compassion and humility.
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| Test for values and beliefs |
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Strategy A (test for beliefs & values satisified) |
You can see that communication is open and flowing through all departments.
You are aware through sight, sound and feel that the systems being used are suitable for the task.
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Make sure all the staff have the information they need on which to make decisions.
Encourage and promote the family and fun environment for staff and customers.
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Strategy B (test not quite satisified) |
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Find out where and why communication has not taken place.
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Strategy C (test not at all satisified) |
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Uphold and lovingly apply corporate values with personnel.
Align systems to values.
Move with a sense of urgency.
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| Enabling beliefs and values |
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Being honest and consistent in communication.
Ensuring that Employees always come first.
Hiring the people that already support the corporate values and then training them for skills.
Encouraging and rewarding people for being themselves.
Giving responsibility and supporting the outcome.
Giving people ownership.
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Beliefs & Values About The Ability |
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| Beliefs and values about the ability |
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Definition of beliefs and values |
Leading and collaborating based on a common commitment to shared values.
Being profitable means job security.
Everyone benefits from profitability. |
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All decisions are made based on clearly defined corporate values which are communicated clearly and frequently to employees and customers.
All are considered equal from the cleaner to the pilot.
All have a part to play in the profitability of the company and are an integral part in promoting the corporate culture to their colleagues and the world.
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| Core beliefs and values |
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Supporting beliefs |
Creating something that you are proud to tell your grand children you are part of.
Nurturing the corporate culture of liberty and freedom.
Desiring to inspire a shared vision with others.
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Good enough is never good enough.
Dare to be different.
Have a warrior mentality.
People who share a common direction get to where they are going more quickly by using each others thrust. |
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| Additional Comments |
Leadership
Focus on what you can control.
Develop a "street fighting" spirit.
Share your purpose, vision and values.
Be faithful and devoted.
Recognise and encourage individuality.
Be prepared.
Make people heroes.
Don't take yourself seriously.
Dare to be vulnerable.
Show gratitude to those who support you. Forgive and forget - separate the action from the actor. Be authentic. Mix with the troops. Treat everyone equally. Practice honest communication.
Continually make people more valuable. Allow employees to do what they need to do to get the job done. Make the mission clear and hold the reins lightly. See the competition as an invigorating challenge. Play to win. Think small and there is room for expansion.
Be nimble, quick and opportunistic. Make the vision the boss - constantly ask "does this fit the vision?". It pays to take turns at the hard jobs. Those who exercise leadership will be rewarded. We must stand by each other in times of need. We teach what we most need to learn.
Business Success
Stay lean - it is difficult to hide poor performance.
Share the profits - then everyone's well-being is linked with the corporation's well-being.
Be a force in readiness.
Keep it simple.
Be an entrepreneurship within a corporation.
Manage good times for bad.
Make the business an adventure.
Define your own targets and standards.
Live within you budget. Look for things that you can do better. Be humble - success is reversible. Profitability is a pre-cursor to job security.
Do whatever it takes - there is very little traffic in the extra mile.
Think small and grow big.
Customer Service
Be flexible enough to transcend rules.
Choose service to others over self-interest.
Serve the person behind the need.
Give time and talent.
Cultivate a spirit of giving and make it a way of life not a technique.
Celebration
Celebrate everything.
Celebration encourages creativity, creates a mini vacation, transcends routines, leads to unconventional thoughts, raises self-esteem, motivates, creates memories and bonds relationships.
Corporate Culture
Should nurture the spirit of liberty and freedom. Is the present manifestation of the past. It guides behavior, gives a sense of identity, tells the corporate story and is the glue that holds the organisation together.
Corporate Values
Profitability, low cost, family, fun, love, hard work, individuality, ownership, service, egalitarianism, common sense, simplicity and altruism.
Marketing
Should reflect and model the corporate values.
Should under promise and overdeliver.
Should reflect and promote the corporate culture to employees and customers.
An advert should be an invited guest.
Hiring Employees
Find people with the right spirit, are other people oriented, are outgoing, work hard, have fun and have a sense of humour.
Train for skill - hire for spirit. |
